A PROPER Gold candidate profile video is a short film that shows a company’s environmental and social programmes on the ground: where it operates, the eco-innovation at work and the community that takes part in its social innovation programme. In the cycles we worked on, the limit was four minutes. The Sukowati Field video we produced for PROPER 2024 runs 3:59 and won a Gold Award at ISRA 2025 in the CSR Video Documentation category.
PROPER is the environmental performance rating run by Indonesia’s Ministry of Environment, and Gold (Emas) is its highest grade. Below we cover what the video needs to show, how to fit it into four minutes and the production flow we usually run with the CSR team.
What a Gold candidate is assessed on
PROPER Gold goes to companies whose environmental management goes beyond compliance. Since Ministerial Regulation (Permen LH) No. 7 of 2025 took effect on 19 August 2025, Gold candidates need to show eco-innovation, one flagship social innovation programme assessed with the SROI method, and green leadership (summary by Social Investment Indonesia, in Indonesian).
The video does not replace the assessment documents. Its job is to make the programmes in those documents visible. So it follows the same three points:
- Eco-innovation: what changed in the operation, and the results already recorded in the documents.
- Social innovation: the problem in the community, the work done with residents and the change that followed.
- Leadership: the unit’s management explaining why the programme exists.
PROPER technical rules can change from one cycle to the next. Always check the Ministry of Environment’s latest technical guidance before the script is locked.
The four-minute limit and how to fit the story
In 2021, Dunia Energi reported that Gold candidate videos could run at most four minutes. That is the limit we have worked to on every PROPER video. Our Sukowati, Balongan and Boyolali videos run 3:59, 4:00 and 4:01 on YouTube.
Four minutes feels long until the programme list is written down. This is how we fit it:
- Choose one or two programmes as the spine of the story. The others appear as support.
- Write the voice over script first, then read it aloud against a timer. It saves cutting whole scenes in the edit later.
- Put the numbers on screen. Energy savings, lower emissions or an SROI ratio are quicker to grasp as motion graphics than read out one by one.
- Use drone shots to show the scale of the site in a few seconds, then move to detail on the ground.
Showing eco-innovation and social innovation
Eco-innovation usually happens inside the operation, so the footage has to explain what changed: equipment installed, a process improved, or waste now put to use. A before and after sequence is often clearer than a long explanation.
Social innovation is a story about people. Show the community group, the activities they run and the results you can see on site. This is often the part that brings a PROPER video to life, so the shoot schedule has to follow the residents’ activity calendar.
Examples: Sukowati, Balongan, Boyolali and Maos
The PROPER Gold candidate videos we have produced:
- Pertamina EP Asset 4 Sukowati Field, PROPER 2024, 3:59. Gold Award at ISRA 2025, CSR Video Documentation.
- Pertamina Patra Niaga Integrated Terminal Balongan, PROPER 2024, 4:00.
- Pertamina (Persero) MOR IV Boyolali Fuel Terminal, PROPER 2023, 4:01.
- Pertamina Patra Niaga Maos Fuel Terminal, PROPER 2024.
All four share the same time limit, but the programmes differ. That is why each video starts from the unit’s own programme documents, not from a template.
Production with the CSR team
We make PROPER videos from concept to voice over: concept, script, storyboard, shooting, drone, editing, motion graphics and voice over. The flow:
- Concept and script. We read the CSR team’s programme documents, then write the story and the voice over script.
- Storyboard. Each line of the script is paired with the shots it needs, so locations and interviewees are settled before the crew travels.
- Shooting. Usually 2 to 7 days, including drone footage.
- Editing. About 1 to 2 weeks for the edit, motion graphics and voice over.
From start to finish a project takes 1 to 4 months, depending on the concept. Start well before the submission deadline, because the community activities you want on camera do not always fall in the week the crew is free.
The video and the PROPER presentation
Besides the video, the PROPER assessment usually involves a presentation as well. For that side, our presentation design team at PPTPremium wrote a guide to a PROPER presentation the assessors can read at a glance.
Tell us about your programme
Send us a summary of your unit’s eco-innovation and social innovation programmes, with the submission deadline. We will help shape the concept and the script for your Gold candidate video from there.
